Welcome to the home of shared ownership

Shared ownership simplified

SO Home makes homebuying affordable and home investing secure

Generation rent
Buy from as little as 3% and pay an affordable rent with the option to staircase ownership
18-55
Downsizers
Unlock equity and reduce your living costs to improve your lifestyle and well-being
55+
Investors
Higher yields, lower costs and more security than traditional buy-to-let investments
18+

So, why SO Home?

Unlimited choice
Our expert team can convert any new-build or pre-owned property into an affordable shared-ownership home, accessing the whole housing market
Low-cost transactions
Our digital platform streamlines legal, administrative and financial processes, ensuring fast, secure transactions at a fraction of typical costs
Growing marketplace
Our marketplace ensures that homebuyers and investors have access to a wider selection of products and that sellers can reach more potential buyers

Community Partners

SO Home Community Partners earn £500 per referral of friends, family and local contacts to SO Home, who sign up to one or more of SO Home’s services.
Boost your earnings while making a contribution to society, helping to provide a solution to the housing affordability crisis.

Explore Career Opportunities at SO Home

Join our team and help revolutionise the potential of property for an entire generation. Discover exciting roles that match your skills and ambitions.

As the Head of Digital Marketing at SO Home, you will take ownership of our digital strategy, driving growth and engagement across all channels. This role combines creative vision with data-driven decision-making, allowing you to define and execute campaigns that resonate with diverse audiences, from B2C homebuyers to B2B partners. Working closely with leadership, you will influence company strategy, scale a high-performing marketing team, and manage relationships with external agencies to ensure paid media, SEO, and other marketing efforts deliver measurable results.

As a Social Media Growth Manager at SO Home, you will lead the charge in scaling our digital presence, creating vibrant online communities, and driving measurable engagement. This role blends organic content creation with paid media strategy, enabling you to grow audiences across platforms like Instagram, TikTok, LinkedIn, and Facebook. You’ll collaborate with content creators and designers to develop high-quality, on-brand campaigns while leveraging analytics to optimise performance and maximise ROI.

We’re looking for a creative yet data-driven individual who is passionate about social media trends and building meaningful connections online. From creating paid ad campaigns to experimenting with new formats like reels and live sessions, you’ll have the tools and freedom to innovate. This is your chance to play a pivotal role in shaping how SO Home engages with audiences while driving our mission forward.

As a Digital Creative at SO Home, you’ll play a key role in shaping the visual identity of our brand. From designing captivating graphics to producing engaging videos, you’ll bring our mission to life across digital channels. Collaborating with the marketing team, you’ll create content that is not only visually stunning but also strategically aligned to drive engagement and communicate SO Home’s vision effectively.